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Continue reading →: Dressed for Decline: How Fashion Reflects Economic UncertaintyAs someone who spends almost every night on social media, whether it be TikTok, Instagram, or even X, AND is highly interested in fashion, something in the industry and the world caught my eye; the dramatic change in the way we dress and express ourselves. What initially feels like an…
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Continue reading →: Luxury in a Recession: Why some high-end brands thrive when the economy dips.A recession is when your neighbor loses his job. A depression is when you lose yours. Ronald Reagan When economies falter, spending habits shift almost overnight. Households cut back, brands scramble to retain customers, and uncertainty dominates consumer decision-making. Yet amid shrinking budgets and cautious wallets, a surprising pattern emerges:…
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Continue reading →: Food for thought – An exploration of Loewe’s food marketing strategyFashion and food enthusiasts, prepare to smile – today, we’ll be talking about Loewe’s delicious yet effective marketing approach; a blend of elegance and food. A brief introduction to the luxury brand “Loewe” Loewe is a Spanish luxury fashion house founded in Madrid in 1846, renowned for its exceptional leather…
Hello,
I’m Naira
The Market Lens is your go-to hub for breaking down the world of economics, marketing, and business in a way that’s clear, engaging, and easy to understand. From real-time insights on global current affairs to deep dives into how top brands craft their marketing magic, we turn complex trends into relatable stories. Whether you’re a budding entrepreneur, a curious consumer, or a business enthusiast, The Market Lens gives you a sharper view of the strategies shaping our world; one post at a time.
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